How ORENCloud Revolutionized University Malaysia Sabah’s Customer Engagement (CX) with OMNI for the use of over 3000 students, academics and staff.
In this article, we explore the transformative journey of University Malaysia Sabah (UMS) as it partnered with ORENCloud to centralize its customer engagement channels into a single, comprehensive platform. Utilizing ORENCloud’s OMNI, powered by advanced messaging integration capabilities, UMS successfully unified communications from two WhatsApp numbers, a Facebook page, an Instagram profile, and its official website. This integration facilitated a seamless, efficient, and more responsive communication strategy, enhancing the overall experience for both staff and students. The article highlights the challenges faced by UMS, the solutions provided by ORENCloud OMNI, and the significant benefits of adopting a centralized communication platform, including scalability, security, and affordability. Through this partnership, UMS has set a benchmark for educational institutions seeking to streamline their customer engagement and foster a more connected and accessible digital presence.
