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WhatsApp’s new pricing structure brings about significant changes that aim to align the pricing with the value businesses and users derive from different types of conversations. By introducing new conversation categories, WhatsApp enables a more accurate categorization and determination of the value each conversation provides. These changes require businesses to understand and comply with the revised structure to ensure a smooth transition and avoid any unexpected charges. It is essential for businesses to familiarize themselves with the detailed guidelines and documentation provided by WhatsApp to make the most out of their WhatsApp communication in light of these upcoming changes.